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SERENA

OWNER/STYLIST

Serena has been a stylist for over 20 years, 14 of those years have been here in Springfield. Earning a Bachelors of Science in Psychology introduced her to the role the environment plays in the mental, emotional, and physical health of humans. Serena wanted to integrate her love of hairdressing and her passion for people and the environment into a salon unlike any other. An “eco-friendly salon” is one that takes responsibility for the relationship between living things and the environment.

“Health and beauty are about more than one element of your life. It’s an ecosystem that includes self-awareness, human kindness, and the call to tap into something bigger than yourself. We each have the power to change the world. Use your power for good.” - Serena


 
 
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TAYLOR

SALON COORDINATOR

As the Salon Coordinator, Taylor is most likely the first person you’ll see when you visit us. She’s a California native who is studying with the Institute of Integrative Nutrition to become a health coach. She’s responsible for providing hospitality services to our clients and support for our stylists.

“The world today is all about a fast pace and convenient lifestyle. However this type of lifestyle has a huge environmental impact that most do not see. I’m excited to be working at The Beauty Factory in hope that I can inspire others to be mindful about what they put in and on their bodies, as well as in hope that I will grow as a person and build my knowledge in the beauty industry from my clients and my coworkers.” - Taylor


 
 
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LIVIA

SALON COORDINATOR

As a part-time salon coordinator, Livia is most likely the first person you’ll see when you visit us in the evenings. She was born on the beach and enjoys spending her summers body surfing in Hawaii. She’s working toward her career goal of studying marine life and doing what she can to help undo the damage that humans have caused to the oceans. She’s responsible for providing hospitality services for our clients and support for our stylists.

 
 
 
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SYDNEE

Stylist

As a Vidal Sassoon trained stylist, Sydnee loves creating custom multidimensional blondes and specializes in balayage. She’s quiet, creative, empathetic, and easy going.

Book with her by clicking the link below.

If you’re new, schedule a free 15 minute consultation. Let us make you some organic tea and create a plan to get you the hair you want.

 
 
 
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STYLIST 2

  • You want a career in the beauty industry that is nontoxic and supports you as a human and as a professional by giving you access to clean and organic products to use on your clients, bringing in coaches to build you up as a human, and giving you access to regular education so you can grow as a professional.

  • You want to provide your clients with the best environment because you know you both deserve that.

 
 
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STYLIST 3

  • You want a career in the beauty industry that is nontoxic and supports you as a human and as a professional by giving you access to clean and organic products to use on your clients, bringing in coaches to build you up as a human, and giving you access to regular education so you can grow as a professional.

  • You want to provide your clients with the best environment because you know you both deserve that.

 
 
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STYLIST 4

  • You want a career in the beauty industry that is nontoxic and supports you as a human and as a professional by giving you access to clean and organic products to use on your clients, bringing in coaches to build you up as a human, and giving you access to regular education so you can grow as a professional.

  • You want to provide your clients with the best environment because you know you both deserve that.