Posts tagged sustainable salon
When You Know Better, You Do Better

I’ve been using Olaplex on every client during every service for the last few years. My clients have healthier hair than they’ve ever had, and it’s longer than it’s every been. And I’m saying this as a blonde specialist. Blonding hair is one of the most damaging things you can do to hair, and I don’t have to be afraid of that. Now that I have a salon with other stylists, one of the first things they learned is that we add Olaplex to every bowl of lightener we mix, and we don’t charge extra for it.

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Greenwashing is what companies will do to their product packaging and marketing terminology to try to appear less toxic than they are. It’s a word modeled after “whitewash”. It’s designed to give you the impression that the products are somehow eco-friendly. This kind of marketing counts on people not doing their homework.

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